KPC Records is an independent record company hailing from Jyväskylä, Finland. They specialize in hip-hop and publish some of the most popular underground rap artists in Finland today.
The project included designing their logo/branding that could easily be used for different marketing purposes like apparel designs and marketing materials.
The KPC logo is an abstract presentation of three famous apartment buildings that rise high in the area the founders live and operate. The name of the company also comes from the living area so the logo ties the whole brand together and makes it whole.