I developed a fresh visual identity and website for Stella Polaris, Finland’s oldest improv theatre. Drawing inspiration from the theatre’s name (“Polar Star”), I crafted a logo featuring a subtle star motif. The branding incorporates a dynamic pattern that evolves across materials, symbolizing the ever-changing nature of improvisation and storytelling. My work also included designing eye-catching posters for upcoming shows.
The project was a success due to its strong conceptual foundation, cohesive visual language, and adaptability across digital and print platforms. The new identity not only reflects the spirit of Stella Polaris but also strengthens their presence and appeal to both loyal audiences and newcomers.
